Backlink gap analysis FAQ

The common questions about backlink gap analysis — what it is, how the free tool works, and how to close a gap once you've found one.

What is a backlink gap analysis?

A backlink gap analysis compares your backlink profile against your competitors' to find sites that link to them but not to you. Those sites are the gap. Because they already link to businesses like yours, they are the most realistic link targets you have.

How does the free backlink gap analysis work?

Enter your domain and we match you against the closest competitors in your niche, then compare every referring domain across the whole set. You get your rank, your domain rating, and a list of the media media linking to your competitors and not to you.

Where does the backlink data come from?

Domain rating, organic traffic, and referring-domain counts come from Ahrefs. The list of available media placements comes from the Bazoom marketplace, so you can see which of the gaps you can actually close.

What is a referring domain?

A referring domain is a single website linking to you, no matter how many individual links it sends. Fifty links from one site count as one referring domain. Search engines weigh the number of distinct domains far more heavily than raw link count, which is why we rank on it.

Is the backlink gap analysis really free?

Yes. There is no card, no trial, and no account. The analysis itself costs nothing — we ask for your email to unlock the results, and we send the ranked opportunity list to that address.

How do I close a backlink gap?

You earn or buy placements on the sites your competitors already use. Start with the media where several competitors have links and you have none — those are proven to link to your niche, so they are the fastest wins.

How the backlink gap analysis works

A backlink gap is any site that links to your competitors but not to you. Those sites already link to businesses in your niche, which makes them the most realistic targets you have — far more realistic than chasing links from sites with no connection to your market. This tool finds them for you.

  1. Enter your domain. No account, no card, no trial.
  2. We match your competitors. We identify the closest domains in your niche — or you can name your own.
  3. We compare every referring domain. Across the whole competitive set, so you see exactly who links to them and not to you.
  4. You add your email and get the gap list. Ranked by authority, with the placements you can buy today marked — and the full list in your inbox.

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